Catalyst For Change

Facilitating Growth and Change for People and Organizations

Change is not only inevitable—it is essential for growth. However, recognizing the need to change is often easier than knowing how to make it happen.

That’s where I add value.

As a change catalyst, I support individuals and organizations during critical transition periods—when existing systems no longer work, roles evolve, or new opportunities arise.

With a clear head and a fresh perspective, I bring structure to uncertainty, drive effective change, and help you design the next steps — intentionally, strategically, and with sustainable results.

From redefining your direction to transforming systems — I help individuals and organizations deliver meaningful, lasting change.

How can I support your organization?

Human-centric
Process Optimization

I specialize in optimizing processes using proven design thinking methodologies. By involving users more meaningfully in process improvements and digitalization, I help reduce friction, enhance collaboration, and create sustainable solutions tailored to your organization’s unique needs and culture.

With extensive experience leading transformation projects in ways of working, culture, and innovation, I apply a human-centered, iterative approach that blends structured methods with empathy. This ensures change initiatives not only deliver results but also resonate deeply with people, fostering sustainable adoption and organizational growth.

Leveraging experience managing multiple projects often focused on technology and innovation, I bring disciplined leadership to create new products and services. My approach ensures timely delivery and seamless coordination, unlocking value while balancing complexity and
stakeholder needs.

Change Implementation

Facilitation & Workshops

As an experienced facilitator with over 150 workshops and 250+ coaching hours, I support diverse needs—from strategy sessions and team building to offsites. I bring perspectives together, foster alignment, and move groups from ideas to action with energy and clarity.

Project Management

Are you looking for someone to support your change or transformation initiatives, helping you to ensure your organization is set for the future? Do you want support optimizing your processes so that they actually work?

How can I support you as an individual?

Are you looking to bring your life to the next level, to create a life that you truly love? I can support you in exploring what success means for you personally, enhancing your performance and thus creating meaningful change in your life.

1:1 Coaching

I support you in creating a life you truly love by unlocking your authentic self and paving your own unique path. Whether navigating new career steps or personal growth, my coaching helps you maximize your potential, build confidence, and define success on your own terms.

Discover how to boost productivity and reclaim time for what matters most through science-based insights into how your brain and body work. This online course guides you to work with—not against—your natural rhythms, fostering focus, energy, and sustainable performance.

Flow Course & Resources

Hi, I’m Annalena

I am a catalyst for change who drives movement, creates new possibilities, and helps align diverse perspectives to enable effective action. With extensive experience as a project and change lead, I am deeply committed to advancing transformation both at organizational and individual levels.

Continuous learning and curiosity are central to my approach and values. As a systemic coach, I focus on enhancing human performance, fostering growth, and enabling sustainable change.

If you seek professional support through periods of change and transition—for yourself or your organization—I offer tailored expertise in German, English, and Dutch from my base in Amsterdam.

What is it like to work with me?

  • “With Annalena, you are guaranteed impact. Through her meticulous preparation, attention to people and a toolbox full of facilitation, coaching, change and project management methodology, she makes every initiative a success.”

    Nico Kruyswijk (Manager Digital Innovation at Vattenfall)

  • “I had the pleasure of working with Annalena and can highly recommend her. She brings both strong project management and coaching skills. Annalena manages projects with a clear focus on the bigger picture and important details. Her solution-driven approach ensures progress while staying flexible. She also mixes coaching and teaching to help teams build practical new skills. Beyond her expertise, she’s a positive presence who truly integrates as part of the team rather than just offering outside advice. It’s been a pleasure working with her.”

    Ariane Biemond (Head of New Product Development at Vlisco)

  • “I have had the great pleasure of working with Annalena when she was at oneUp and have always admired her exceptional project management skills. Her ability to help large organizations innovate and stay ahead in their industries is truly impressive.”

    Idus de Boer (Managing Director at oneUp)

  • "Annalena’s positive and open mindset created great energy during the sessions. The coaching helped realize it was time for a bold move in my career, I did make that change, and soon will be working abroad and taking on new adventures."

    Dirk-Jan Palland - Product Lead

Interested to work with me?

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